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Cybelle Denise Rebutica

By April 28, 2017Graduate Stories

Cybelle Denise Rebutica

Brand Strategist and Image Consultant

I wanted an East-meets-West approach to image consulting and found AIM. It is a world-class learning institution. AIM has opened up opportunities I never thought I would have gotten. It is such a blessing to be able to make a difference in other people’s lives.”

Cybelle Rebutica has over 15 years of experience in branding and business development in the fast moving consumer goods, life insurance and fitness industries. Cybelle worked with large multinational and local companies in the Philippines like Philam Life (a subsidiary of AIA), Wrigley Philippines Incorporated, NutriAsia and Green Cross, Inc. With brand management as her core expertise, she successfully handled and grew key brands like ZONROX, DATU PUTI, DOUBLEMINT and JUICY FRUIT, to name a few.  Alongside her corporate career, she also exposed herself to entrepreneurship and worked closely with small entrepreneurs. Cybelle graduated cum laude from the University of the Philippines with a degree in BS Business Economics and acquired her second degree in BS Information Management from Asia Pacific College Philippines.   

Cybelle’s passion for building brands led her to be an image consultant, with a desire to enable people to become strong personal brands and help businesses grow their brands in the market. Cybelle deepens her branding expertise through continuous studies in world-class learning institutions such as the ESSEC Business School Singapore, Academy of Image Mastery, London Image Institute, and Style Core Institute. Her eye for image and branding skills were sharpened as she trained under four of the 13 Certified Image Masters in the world. Cybelle is currently the VP for Education of the Association of Image Consultants International (AICI) Singapore Chapter. 

Cybelle regularly travels to the Philippines, Myanmar, Singapore and Thailand.  She enjoys meeting new people and learning from different cultures & countries. Cybelle finds joy in making a difference in her clients’ lives and building friendships with them.

The first time I remember being inspired to become an image consultant...

The desire to be an image consultant came about in 2014 when I moved to another country. Branding has always been my passion, but I realised that branding for people was much more fulfilling.

Out of alternative image consulting training provider options, how I decided on AIM despite higher course fees...

I wanted a global and East-meets-West approach to image consulting. I searched for consulting programmes online and found AIM. I truly found a world-class learning institution!

My ``Ah hah!`` moment during an AIM course...

AIM opened my eyes to the world of colour, proportion, and image building. I loved how each person had distinct colours, shapes and dimensions that could be transformed into works of art. It was through the course that I realised I was an artist.

The AIM course has benefited me personally and professionally in several ways...

The benefits I gained from AIM are priceless. As an individual, I felt my own transformation take place inside and out. I learned to appreciate how each person is a work of art. As a professional, my entry into the image consulting world through AIM has opened doors of opportunities I never thought I would have. It is such a blessing to be able to make a difference in other people’s lives.

The three most important things I did immediately after the course and why I did them were...

  1. Practise
  2. Practise
  3. Practise

I practised, practised, practised. As a new world of technical knowledge on image consulting was opened up to me, I spent time practising on family and friends. I read up and bought the needed tools for me to practice and grow my skills.   

Here’s what I accomplish within 6 months to a year after completing my course at AIM...

Within a year after completing my AIM course, I was able to set up my own image consulting company and build my network. This enabled me to connect and serve people of different nationalities.   

When my friends ask about my course learning experience at AIM, here’s what I tell them...

  1. World Class Mentor – Christina Ong is one of the best mentors one can ever have in the image consulting industry. Her experience and support will give you a headstart in the industry.
  2. Innovative tools and techniques – AIM ensures that learning tools and techniques are up-to-date and innovative, fostering great learning among students.
  3. Supportive Community of Image Consultants – AIM opens up a strong support system for aspiring and beginner image consultants. Friendships across countries is a big bonus too!

If there was something you could have told yourself before you started the course, what would it be?

Keep an open mind. There is so much to discover and learn in the world of image consulting.

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