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Jazzmine Cheah

By April 28, 2017Graduate Stories
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Jazzmine Cheah

Corporate Image and Branding Trainer

“I used to be insecure but after completing the programme, I feel empowered and ready to achieve my goals. I know what I want in life and I have faith. And I feel assured and supported by my mentor and fellow graduates who are always there for me.”

Jazzmine Cheah is the Founder and Principal Trainer of Image At Work, a company that provides soft skills training aimed at helping corporate executives, professionals, marketing and retail personnel to achieve successful projection of professional branding and image. Her forte is in aligning the Personal Brand of an individual with the Corporate Image and Identity to impact the corporation’s brand presence. She enhances her client’s corporate branding by empowering their employees with the right professional image, business etiquette and communication skills.

An excellence-award-achiever in cosmetics training and educationalist for the past 12 years, Jazzmine has an extensive experience in retail sales and marketing, customer service excellence and brand management. Her past working experience includes training beauty consultants, makeup artists and conducting public workshops for brands like Laura Mercier, MAC, Clarins and Shu Uemura in Singapore.

Professionally trained by Billy Kueek International, Singapore, she is one of the pioneers to be certified with Applied NLP in Image Consulting (ABNLP). She is known for her experiential-based training to influence a person’s emotional intelligence at the psychological level to boast self-confidence, professionalism enhancement to gain credibility at the workplace, social and business settings. Combined with her unique training style, she is sought after in programmes like branding through mastery of inner essence and outer image.

An ardent speaker naturally, she has done corporate image trainings and speaking engagements for corporations like Ernst & Young, Maybank, Standard Chartered Bank, HSBC, VISTAGE Group, NAZA World, IKEA, AIA Berhad, Panpages Berhad, Metrojaya Group, Parkson Group, Beverly Wilshire Medical Center, SUNWAY University, SEGI University, BERJAYA University and more. She was an invitational speaker for Mary Kay’s 2014 Career Conference to 1000 beauty consultants.

The first time I remember being inspired to become an image consultant...

I was back from the US in 2011. I was a makeup artist for the past ten years. I didn’t want to go back to just doing makeup anymore. I decided I wanted to do more to help women build their confidence and enhance their image. That was when I decided I wanted to be an image consultant

Out of alternative image consulting training provider options, how I decided on AIM despite higher course fees...

A personal friend of mine went through the programme. I saw the vast transformation in her and her achievements. So, I decided to give AIM a go! I wanted to be mentored and  advance in my career.

My ``Ah hah!`` moment during an AIM course...

I realised that there is unlimited potential in me to achieve the goals I wanted for the image consulting business. Every single day the momentum keeps building up and the vision became clearer as the knowledge and understanding towards all the topics became more and more easy to understand. Christina simplified the content with lots of illustrations and examples, making learning very engaging and fun. I realised then that I too, can be a good trainer or coach, because I am inspired by Christina to become the person I am becoming.

The AIM course has benefited me personally and professionally in several ways...

I used to be insecure and lack confidence. After the programme, I feel calmer and ready to move on to achieve goals in a more consistent manner. I am more grounded and know what I want in life. It’s like having good faith in myself and I trust my decisions better. Somehow the programme changed me to become more holistic as a person.

I feel more secure, empowered and fearless in facing the challenges in my business particularly pitching my ideas and proposals to big corporations. I feel assured whenever I need to check on information related to image. I can always count on my mentor and a group of graduates who are always there to support me.

The three most important things I did immediately after the course and why I did them were...

  1. Drew up my business consulting plan. Strategised my marketing activities.
  2. Actively sourced for business networking platforms for me to conduct image and branding talks.
  3. Actively organised colour & style workshops and collected feedback on the ColourSmart system. I must say the energy was ecstatic straight after the programme and I put everything I wanted to achieve into action!

Here’s what I accomplish within 6 months to a year after completing my course at AIM...

I managed to make a living as a full-time image consultant. I get one to two corporate image training jobs per week. I started previews to my beYOUtiful Ladies Signature Program and successfully have 35 students now. I have started my own image academy in KL. Establishing a network with corporations and individuals.

When my friends ask about my course learning experience at AIM, here’s what I tell them...

  1. World class standard learning resources and facilities and teaching materials.
  2. Extensive support given to every student.
  3. The opportunities given by guru Christina to showcase your uniqueness in the image consulting platform via AIM. We just have to show up actively and advocate our business consistently and opportunities will be there for us.

If there was something you could have told yourself before you started the course, what would it be?

I know I am in the right place doing what is necessary for myself. Do something NOW so that in the future I will thank myself!

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